New Era of On-Chain Social: Content is Asset, Likes for Token

In the near future, every post, every selfie, and every short video you create could become a tradable digital collectible. Each interaction from your fans could bring you actual income. This is no longer a fantasy, but an innovation in "social finance" that a certain social platform is implementing. On April 20, 2025, the platform announced that it would officially launch its native Token on a certain Layer2 network on April 23. This issuance not only rewards early supporters but also marks a significant transformation of the platform from a decentralized NFT market to an on-chain social ecosystem.

1. Native Token: A New Dimension of Entertainment for Social Platforms

The native Token of the platform has a total supply of 10 billion coins and will be launched on a certain Layer2 network on April 23, 2025. The platform clearly states that this is not a governance Token or equity certificate, but a purely "entertainment coin" aimed at bringing fun and interaction to the community. The Token is positioned as entertainment rather than an investment tool.

The allocation plan is as follows:

• 10% for community airdrop
• Other proportions allocated to the team, ecological construction, etc.

The community airdrop will be conducted through two rounds of snapshots:

• Round 1: January 1, 2020 to March 3, 2025
• Round 2: March 3, 2025 to April 20, 2025

As an entertainment coin, the value of this Token mainly depends on community enthusiasm and market sentiment, rather than practical applications. This makes it both fun and speculative in nature. Users should remain rational when participating and be wary of potential losses caused by market fluctuations.

2. The Innovative Path from NFT to On-Chain Social

Technology Upgrade: Low-cost Layer 2 Network

Since 2023, the platform has launched an OP Stack-based Layer 2 network, reducing Gas fees to nearly negligible levels. According to a data platform, the average transaction fee on this network is only $0.001. This means that ordinary users can easily participate in content creation and trading without worrying about high Gas fees. As of March 2025, the platform has attracted 2.4 million collectors and 618,000 creators, demonstrating strong vitality.

"on-chain image sharing platform": Content is wealth

The core innovation of the platform lies in its "on-chain image sharing platform" model. Every piece of content (images, videos, texts) published by users automatically generates an ERC-20 Token, known as "content coin". These tokens can be traded, and creators can earn dividends from transaction fees. For example, each post generates 1 billion tokens, and the creator automatically receives 10 million tokens and can choose to purchase more. Likes and comments can also bring mining rewards, making it a blockchain version of the "attention economy".

"Token Social": Personalized homepage display

The platform has also launched the "Token Social" feature: users holding more tokens will have more eye-catching homepage borders, similar to the personalized decorations of early social platforms. This display mechanism not only increases social fun but also stimulates the demand for holding and trading tokens. According to a certain NFT news platform, this feature has helped the platform stand out in the Web3 social field, becoming a dark horse.

3. Cooperation with a certain Layer2 network: From controversy to breakout

A well-known cryptocurrency exchange has developed a Layer2 solution that is renowned for its low cost and high efficiency. This social platform has chosen to issue its native Token on this network, aiming to enhance the usability of the Token and its user reach. The person in charge of this Layer2 network is a loyal user of the social platform, and since February 2025, he has published a large amount of content coins on the platform, including meeting minutes, community announcements, and even trailers for documentaries by a well-known blockchain developer. These contents have sparked enthusiastic discussions in the community about the "on-chain renaissance."

"Everyone can participate" event

On April 17, 2025, the Layer2 network posted a "Anyone Can Participate" message on social media, generating an ERC-20 Token. The market value of this Token skyrocketed to $17 million within minutes, before rapidly plummeting by 90%, dropping to around $2 million. The community was in an uproar, with some accusing it of being a "haircut" and even suspecting it was an "official cash grab."

The Layer2 network officially responded quickly, stating that this was a "performance art experiment" and that no tokens were ever sold. The head of the network humorously mentioned in a cryptocurrency media outlet: "If I issue 1 coin, they say I ran away; if I issue 10, they say I am hyping it; if I issue 100, then they will understand." Surprisingly, this incident led to a surge in popularity on social platforms, and the next day the market value of the token rebounded more than 10 times, attracting a large number of new users. This "zero-cost marketing" made the platform famous in the Web3 circle.

4. Future Outlook and Risk Warning

The platform plans to develop cross-chain expansion and more social Token gameplay in the future to attract a broader range of users and developers. In addition, the liquidity and community incentive mechanisms will continue to improve, creating a more diverse ecosystem. However, rapid expansion may bring technical challenges, such as how to ensure network security and scalability while maintaining low Gas fees, which are key issues the platform team needs to address.

Security Challenge

• As an entertainment coin, the native Token price is closely related to community sentiment, and the volatility risk cannot be ignored;
• The on-chain tokenization model needs to strengthen anti-manipulation measures and improve transparency to avoid repeating the "quick rise and quick fall" scenario;
• As the user base grows, network security and scalability require continuous optimization by the project team and regular smart contract audits to protect user safety.

V. Conclusion

The launch of the platform's native Token marks its further exploration in the NFT and social finance fields. Through low-cost Layer2 networks, content tokenization, and social display mechanisms, the platform is opening up new possibilities for Web3 social. The collaboration with a certain Layer2 network, although controversial, has also brought unprecedented attention to the platform.

However, as an entertainment coin, its high price volatility and the speculative risks of the market remind participants to remain cautious. The future development of the platform will depend on whether it can find a balance between innovation and stability while maintaining the trust and support of the community. In any case, this transformation path brings exciting imagination space for the future of digital art and on-chain economy.