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Pudgy Penguins collaborates with Suplay to enter the Chinese trendy toy market
On July 16, Pudgy Penguins announced a collaboration with the Chinese trend toy company Suplay. The specific details of the collaboration will be announced later.
Public information shows that Suplay was established at the end of 2019 and is a trendy IP consumer goods company covering the entire industry chain of IP and channels. In addition, Suplay fully owns the trendy toy design and manufacturing brand Heyfen and the card brand Kakawow. It has incubated cooperative trendy toy IPs such as kiki, Water Wave Egg, OHO, and winni, and has signed cooperative agreements with well-known IPs in various fields such as the Palace Museum, Sanrio, Genshin Impact, and Disney.