China Mobile Migu Launches First NFT: Meelier Project Unveiled

On October 1st, the official account of Migu Video announced a major news: China Mobile Migu's first NFT is about to be launched. This NFT is launched by Migu's Web 3 product Meelier and is expected to be officially released globally on October 12.

This NFT is inspired by the characters from the popular mobile game "Panda Coffee House" and adopts an innovative development approach of "new scene + new technology + new narrative." Meelier plans to release it in blind box form on a well-known NFT trading platform, limited to 2000 pieces globally, and it will come with multiple gameplay options and user rights.

The Migu brand can be traced back to the "Wireless Music Migu Club" held by China Mobile in 2008. In 2014, Migu Culture Technology Co., Ltd. was officially established, becoming the core operating entity of China Mobile's digital business segments in music, video, reading, gaming, and animation. The company includes five subsidiaries: Migu Music, Migu Video, Migu Digital Media, Migu Interactive Entertainment, and Migu Animation, providing a wide range of digital entertainment services.

The Meelier Milo series is the first NFT series launched by Migu under China Mobile. According to the official introduction, this NFT integrates multiple rights through blockchain technology. Its goal is to reshape traditional digital entertainment models by combining innovative content with blockchain technology, creating new application fields for digital assets. As a pioneering project in the Migu Metaverse ecosystem, this series demonstrates the company's determination to explore new digital domains.

China Mobile's issuance of NFT by Migu has attracted widespread attention in the industry. On one hand, this reflects Migu's foresight in keeping up with the technological development trends as an entertainment ecosystem IP; on the other hand, it is also surprising that China Mobile, as a state-owned enterprise, can participate in the forefront dynamics of the market.

On November 2, 2021, Liu Xin, the general manager of Migu Company, shared the development plan for MIGU's metaverse at a global partner conference. He stated that Migu is gradually outlining its metaverse development roadmap based on a computing power network.

Based on a brand new Gamified interaction engine, Migu is committed to creating an immersive social interaction experience for the metaverse. By developing a diverse range of software and hardware environments such as ultra-high-definition video, VR, AR, video ringtones, and smart cockpits, Migu aims to create a new way of socializing, achieving seamless connections between people, between people and things, and between things.

According to the development plan for the metaverse, Migu will continue to focus on five major areas: ultra-high-definition video, video ringtones, cloud gaming, cloud VR, and cloud AR. Additionally, it will increase investment in four key fields: "5G + MSC", "5G + video ringtones", "5G + cloud gaming", and "5G + XR" to promote the overall development level of the industry.

It is worth noting that Migu has chosen to launch its NFT project on an internationally renowned NFT trading platform, rather than using the consortium chain approach commonly employed by domestic digital collectible companies. This choice not only reflects Migu's clear understanding of the concepts of NFTs and digital collectibles, but also fills people with anticipation for its future development in the Web3 space.