The WNBA court encountered a bizarre "toy invasion", which turned out to be a marketing behavior for Crypto Assets.

The Women's National Basketball Association (WNBA) in the United States has unexpectedly become the stage for a peculiar event recently. During a series of matches in the 2025 season, multiple green obscene toys were thrown onto the court by spectators, causing interruptions in the games and affecting the performance of the players and the progress of the events. Behind this seemingly absurd incident is actually a meticulously planned Crypto Assets marketing campaign.

The incident began on July 29 during the game between the Atlanta Dream and the Golden State Warriors. A spectator threw a bright green obscene toy onto the court, causing a brief interruption in the game. Although staff quickly cleared the scene, the moment was captured on camera and quickly spread on social media.

Subsequently, similar incidents occurred one after another. On August 5th, two green toys appeared again during a home game of the Chicago Sky. In the game of the Los Angeles Sparks, player Kelsey Plum even had to personally kick one toy out of the court. In just two weeks, at least five similar incidents have been reported, including the appearance of a purple variant.

Initially, these events were seen as pranks by individual fans. After police intervened and conducted an investigation, two men were arrested in Chicago for disturbing the peace. However, the truth soon emerged: a Crypto Assets group publicly admitted responsibility. They claimed that these actions were a carefully orchestrated "protest" and marketing campaign aimed at promoting their meme coin Green Dildo Coin (DILDO).

DILDO quietly launched on July 28. The group stated that their goal is to protest the "toxic" environment of the Crypto Assets world, including scams, manipulation, and infighting within the community. Through this extreme method, they hope to generate discussion, attract attention, and demonstrate that viral spread can be achieved without relying on influencers.

This meme coin is issued on the Solana chain, and its name comes from the slang "green dildo" in crypto trading, referring to the large green candle on price charts that symbolizes a surge. The community claims that this marketing method is cost-effective and has significant results: it only cost $700 to achieve tens of millions of exposures.

After the event fermented, the price of DILDO coin surged from a low of $0.00018 to $0.00222 on August 9, an increase of nearly 10 times within a week. Currently, the market capitalization of the coin is $13.96 million, with a 24-hour trading volume of about $750,000.

It is worth mentioning that on August 2, the related peripheral products officially launched by the WNBA sold out on the first day of sale. Some social media influencers discussed this event during live broadcasts, further fueling the hype. Even family members of political figures participated in the topic discussion by sharing edited images.

However, this incident has sparked significant controversy. WNBA players and league officials expressed strong dissatisfaction, stating that these actions were "insulting and disrespectful" and severely disrupted the game. The league subsequently strengthened security measures, including body searches and banning suspicious items from entering, while requiring all 13 WNBA teams to install safety nets.

Critics point out that throwing such toys in a female-dominated league reinforces the stereotype of female athletes being objectified. Some comments suggest that this is not only a prank but also a mockery of the feminist struggle, especially against the backdrop of WNBA players fighting for higher salaries and rights.

The spokesperson for the group denied any connection with those arrested, insisting that the action was a "peaceful protest." However, this did not quell the controversy. Some observers warned that such behavior is actually short-term speculation, lacking long-term value. Similar incidents are not new; in recent years, several meme coins have profited through controversial marketing, but most ultimately crashed, resulting in significant losses for investors.

This event reflects some of the marketing chaos in the Crypto Assets market in 2025. While mainstream coins like Bitcoin and Ethereum maintain steady growth, the meme coin sector is still rife with manipulation and fraud. At the same time, it also shows that the boundaries of viral marketing on social media are being pushed to extremes.

As for the future of DILDO coin, it is likely to be fleeting like many meme coins. Regardless, this farce has become a peculiar footnote in the intersection of sports and Crypto Assets in 2025.